The year 2010s has, as we seen now, the rise and give birth to many Unicorns and Startup in the online technology and digital sphere. The opportunity at nonton.com was hard to be missed out even though it was not only relatively new, but also the limitation of the infrastructure for the service.

Designing an intuitive web or mobile application has its good and bad practices. Not only requiring many trial and errors, it is also important to test to different user segmentation. Especially when building a new digital habit to something that we often due manually. And bosbis certainly delivers that traditional startup challenge; how users easily book and purchase bus rides.